Our Mission
At Amalfa, we believe the future of jewelry lies at the intersection of innovation and authenticity. Just as each element of nature tells its own story, our creations are designed to echo individuality, with pieces that are as refined as they are revolutionary.Born from the idea of mixing AI-powered precision with human craftsmanship, Amalfa offers timeless, allergy-free accessories that aren't just worn, they’re lived in. Whether it's a beautiful earring or a delicate bracelet, every Amalfa piece is made to feel like you, only more radiant.We don’t follow trends, we design for the trailblazers who set them.
Empowerment. Wellness. Individuality
We design for those who dare to be different, and dare to be real. At Amalfa, we believe jewelry shouldn’t just be worn, it should enhance well-being, inspire confidence, and allow space for true expression.
That’s why our pieces are not only nickel-free, hypoallergenic, skin safe and anti-tarnish, but also versatile enough to move with you through every role you take on, whether that’s boss mode, chill mode, or celebration mode.We don’t just accessorize your outfit.We accessorize your evolution.
MEET THE CO FOUNDER
At the heart of every successful brand lies an inspiring story, woven with struggles, determination, and unwavering passion. Neha Sethi Walia, the founder of our beloved brand, is a testament to this truth. Through her vision and unwavering commitment, she has not only built a thriving brand with Mrs. Ishita Ajmani but has also inspired countless individuals to embrace their own passions and turn them into reality.
-NEHA SETHI WALIA, Co Founder
MEET THE CO FOUNDER
In every woman's life, there are countless stories of strength and determination. Ishita Ajmani, the founder of our brand, had the privilege of witnessing firsthand the incredible strength of her mother while she was growing up. She wore many hats, effortlessly juggling multiple roles and responsibilities to make it as a woman in a world that often undervalues their contributions. From being a loving wife and a caring mother to pursuing her own dreams, her mother showed her what it truly meant to be a woman of substance.
-Ishita Ajmani , Co Founder
OUR #ALPHAGALS
From independent fashion journals to major press features, Amalfa’s voice is being heard, and admired. But nothing compares to the love we get from you, our wearers, creators, and believers.
Amalfa Promise You
LUXURIOUS 18K GOLD PLATING
We've Designed Our Jewelry With A Stunning 18K Gold Plating Just For You. The Radiant Finish Adds A Touch Of Elegance To Your Everyday Look, Ensuring You Shine Bright With Every Wear. Whether It's For A Special Occasion Or Just To Elevate Your Daily Style, Our Pieces Promise Long-Lasting Beauty For You
HYPOALLERGENIC COMFORT
At Amalfa, We Care About Your Comfort. Our Jewelry Is Crafted From Hypoallergenic Materials, Making It Perfect For Sensitive Skin Like Yours. Say Goodbye To Irritation And Hello To Pieces That Feel As Good As They Look. We've Thought Of Your Well-Being So You Can Wear Your Favorites All Day, Every Day.
ANTI-TARNISH FINISH
Our Jewelry Deserves To Stay As Beautiful As The Day You First Wore it. With Amalfa's Anti-Tarnish Coating, Our Pieces Stay Gleaming Even Through Daily Wear. We've Designed Our Jewelry With You In Mind, Ensuring it Remains Just As Stunning And Durable As Your Style.