OUR STORY
Step into the world of Amalfa, where creativity meets empowerment, and jewelry becomes a symbol of individuality. Neha and Ishita, two dynamic women who share a passion for design and style, founded Amalfa, which is not just a jewelry brand but a celebration of uniqueness, fearlessness, and the fusion of creative minds aiming to redefine the concept of demi-fine jewelry.
Amalfa's commitment to customer satisfaction is evident in every aspect of its brand. They pay meticulous attention to detail and use high-quality materials in every piece, with the wearer in mind. They continually update their designs based on customer feedback, ensuring that each creation resonates with its owner on a personal level. Amalfa believes that jewelry is more than just an accessory; it is a work of art that tells a story. Their pieces, crafted from semi-precious stones, sterling silver, and brass, reflect the brand's dedication to quality and artistry.
However, Amalfa's mission extends beyond aesthetics. They are dedicated to supporting Indian artisans and empowering women within their communities. By collaborating with these artists, Amalfa preserves traditional craftsmanship and creates sustainable livelihoods. This commitment to women's empowerment underscores their belief in the transformative power of unity and collective progress.
Amalfa's designs are more than mere adornments; they make statements. Each piece pays tribute to women who defy conventions and embrace their individuality. Through their jewelry, Amalfa inspires confidence and celebrates the spirit of authenticity. So, join the movement, embrace your uniqueness, and let Amalfa redefine what it means to wear jewelry.
MEET THE CO FOUNDER
At the heart of every successful brand lies an inspiring story, woven with struggles, determination, and unwavering passion. Neha Sethi Walia, the founder of our beloved brand, is a testament to this truth. Through her vision and unwavering commitment, she has not only built a thriving brand with Mrs. Ishita Ajmani but has also inspired countless individuals to embrace their own passions and turn them into reality.
Neha's journey in the world of jewels started when her heart was set ablaze with an unstoppable determination to bring Amalfa to life. It was not a casual idea, but an intense emotional calling that urged her to forge a path towards a meaningful identity. As a mother, she craved not only the unconditional love of her children, but also a sense of accomplishment and recognition. A sense of belonging in a world that was just hers. She longed for her efforts to become a legacy that would fill her loved ones' hearts with pride and will bring a change in the world around her.
Neha's motivation stemmed from a profound idea to make a meaningful impact. She recognized a void in designs that failed to understand the nature of a woman's spirit. Whether it was the lack of durability, high prices, or impracticality for everyday use. Neha wanted to make a brand for women seeking jewelry that truly resonated with their hearts. She wanted to create something that surpassed the mediocre and excelled in every aspect that mattered.
Neha believes that jewelry goes beyond aesthetics; it's a symbol of milestones, personal style, and confidence. It carries emotional value, some hold it as heirlooms and some as reminders of cherished moments.
Looking ahead, her vision for Amalfa extends far beyond jewelry; it's about creating a meaningful connection with women and helping them embrace their true selves.
“Jewelry isn’t just ornaments, it’s a home to your identity and your story.”
-Neha Sethi Walia
“Embrace your individuality with every piece of jewelry.”
- Ishita Ajmani
MEET THE CO FOUNDER
In every woman's life, there are countless stories of strength and determination. Ishita Ajmani, the founder of our brand, had the privilege of witnessing firsthand the incredible strength of her mother while she was growing up. She wore many hats, effortlessly juggling multiple roles and responsibilities to make it as a woman in a world that often undervalues their contributions. From being a loving wife and a caring mother to pursuing her own dreams, her mother showed her what it truly meant to be a woman of substance.
It is this resilience and spirit that fueled her passion to create a brand that is an ode to women. A brand that not only understands their struggles but also amplifies their voices. She wanted to build a brand that aims to empower women by providing them with a platform to express themselves, celebrate their individuality, and embrace their true potential.
Through Amalfa's collection, Ishita seeks to create a space where women can find jewelry that resonates with their personal style and empowers them to embrace their individuality.
Ishita is dedicated to creating jewelry that not only embodies beauty but also represents the highest standards of craftsmanship. By constantly pushing the boundaries of design and technology, Ishita seeks to redefine the jewelry industry by integrating conscious craftsmanship with transformative AI.
Ishita Ajmani's journey is not just about creating beautiful jewelry, but about empowering women and embracing individuality. Through Amalfa, she has created a brand with Mrs. Neha Sethi Walia that not only offers exquisite pieces but also serves as a symbol of empowerment and self-expression. With every piece, Amalfa strives to empower women and remind them of their own beauty, strength, and uniqueness.
BRAND VISION
Welcome to your world of Amalfa, where jewelry isn’t just something you wear, but something you feel. Here, every piece becomes a symbol of your inspiration, your expression, your journey.
You deserve jewelry that’s not only beautiful but also simply comfortable. That’s why you’ll find pieces that raise your everyday look and turn life’s special moments into lasting memories. With Amalfa, you never have to choose between comfort and elegance, because you get both.
Every design is made with care, using hypoallergenic, high-quality materials that feel as good as they look.
But there’s more to Amalfa than meets the eye. This is where style links up with substance. You’re part of a growing movement that values sustainability and craftsmanship, where each choice you make supports a greener future.
When you step into the Amalfa family, you're not just another customer. You’re part of a close-knit community that sees you, hears you, and celebrates your individuality. Your story matters here. And we’re here to make sure every piece you choose says something real about who you are and what you stand for.
This isn’t just jewelry. It’s your story, told in gold, silver, texture, and soul.
BRAND MISSION
You’re not someone who settles, and neither do we. At Amalfa, you’re invited to break boundaries and embrace a new era of jewelry, where innovation is mixed with authenticity.
Through AI-powered design and robotic craftsmanship, you now have access to creations that are as unique as your fingerprint. You get to choose pieces that speak directly to your personality, your style, and your values, because you shouldn’t have to compromise.Each design is made to move with you, to feel like a second skin.
Hypoallergenic. High-quality. Thoughtfully created. So whether it’s a casual day out or a once-in-a-lifetime celebration, your jewelry will be right there with you, making every moment feel just a little more magical.
And as you shine, you’re also making a difference. Every Amalfa piece reflects your commitment to sustainability and mindful living. You’re not just wearing jewelry, you’re wearing your values.
Beyond the pieces, you’ll find something even more meaningful: connection. From the first click to every conversation, you’re treated like family. Here, your experience is personal, thoughtful, and unforgettable.
Because at the end of the day, it’s not just about what you wear. It’s about what it means to you.